Alaska Airline & Corporate Culture Essay

A unique cultural characteristic of Alaska Airline would be the benefits they allot their employees. After 90 days of working with Alaska Airline, an employee earns benefits which allows him or her to tent flap anywhere at anytime with 1 other individual. In addition to this, the employee is tending(p) 6 buddy passes each year which allows the employee to give 6 roundtrip tickets to masses other than himself or the 1 person he chooses to travel with. The outdo part about these benefits is that as long as the employee remains in good standing with the company, they are issued indefinitely, even after retirement.Companies can un knowingly cultivate negative culture among its employees and customers. This can happen in numerous ways. If a company were to institute a new policy which apply undue stress to its employees, adopt new prices that are greatly higher(prenominal) than what its customers are accustomed to paying, or allow a top exemplification to be admit in a manner which sharply contradicts the values of the company, it would sure enough be cultivating negative culture. While such behaviors whitethorn be outright illusive to the company, some, if not many, employees and customers go away notice it, and the company go out assemble for it.In order to know specifically how a line of reasoning corporeal culture can be amended for the better, it would be necessary to know which business is being discussed or at the very least, the disposition of its corporate culture. While a grocery chain may involve to focus on training employees to assist the elderly or the differently incapable individuals with carrying and loading groceries into cars, the corporate culture of an electronic store may benefit from having better-educated employees about the products in order that said employees may champion customers make better-informed purchases. As far as developing a sand of corporate culture directed at the employees, a company may issue monthly kudos to employees who overachieved or plan celebrations after terminuss have been reached.Nevertheless, any and all amendments put into effect by a business for the purpose of improving corporate culture must result in an enhancement of customer or employee experience and or perception. There will certainly be a cultural shift in Microsoft as they reorganize to emphasize customer service. Before, the company was not so concentrate on customer service, and therefore had a corporate culture with its sum of gravity more on product development.Now, however, the company must unavoidably implement changes ubiquitously, effectively replanting its center of gravity, in order to meet is goal of honing in on customer service. Such a drastic make-over will involve a significant cultural shift. While Jet moody has experienced much difficult as a result of bighearted weather which has in fact shamed their culture, it would be hasty to arrange their culture has been irreparably damaged. There can be work through through public relations and customer appreciative measures to repair its damaged culture.Work Cites1. Work-Life and Benefits- Alaska Airlines. alaskaair.com. Alaskaair, n.d. Web. 20 April 2011. 2. March, Suzanne. JetBlue Airways Flight Change Fees Waived For Passengers Affected By unwholesome Weather . starglobaltribune.com. Starglobaltribune, n.d. Web. 20 April 2011.