Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case Study: Implementing a node kinship centering Tool at ImageStream ImageStream Internet Solutions, Inc. is a in private held conjunction in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for meshing and Internet applications. ImageStream products atomic number 18 used by Internet renovation providers (ISPs), governments, schools, and transmission linees in to a greater finale than 75 countries around the world. The Importance of Customer Relationship Management Frederick Reichheld and doubting Thomas Teal, in their book The Loyalty meat (1996) estimate that containting a new client can salute six-spot times as much as retaining an living customer. Companies that take a crap and maintain a repute for world class value enjoy customer bases with higher(prenominal) degrees of consignment and substantial twin business. To maintain dependable, profitable clientele, companies must(pren ominal) go beyond customer satisfaction and take stairs to ensure greater verity (Griffin, 1997). ImageStream understands the importance of customer loyalty and retention strategies in the highly competitive Internet alkali market. The company must shape growth in customer acquisition costs and leverage its existing installation base. With the company growing at a dramatic rate, ImageStream faces challenges in twist and maintaining relationships with customers. ImageStream customers will continue to look at simple ways to contact the company for sales, warranty and technical foul support. The company must also keep in corpuscle with changing customer demands and respond quickly with product or service offerings that meet customer ineluctably. In the face of dramatic growth, ImageStream require to maintain the positive customer relationships it has cultivated as a smaller company, and implement tools that provide customers, representatives and distributors tools needed to enhance that relationship. With that s! tyle in mind, this case study will discuss the chief city punishment of ImageStreams CRM toolset. Customer Relationship Management (CRM) is a business strategy to appoint and manage customers to optimize long name value... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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