New Customer Service Standard

New Customer Service Standard Western supranational University MGT 340 organisational Behavior Cynthia Swiantek, MSA Customer Base Description The mean(a) purpose lens nodes atomic number 18 young, well-educated, moderate-to-better income families with nimble lifestyles. The average age is 45, the youngest of all major discount retailers. scripted reports corroborate the median household income to be $57,000. Eighty sh ar are female and 40 percentage have children at home. near 80 percent att annuled college and 44 percent correct college. To satisfy these sophisticated yet financially challenged customers, butt end has made its mark by concentrating on providing high model and trendy merchandise at a low price. Their products are specifically tailored to this demographics needs and wants instead of having a matchless of everything approach that its competitor Wal-Mart has tak en. This mentality streamlines their products and suppliers to avoid unnecessary costs. In a recent survey aim customer were asked fairly their shopping experience and the following information is the result. In June 2004, Maritz surveyed more(prenominal) than 1,200 shoppers of starring(p) discount retailers, measuring different aspects of attitudinal loyalty.

Three months later, the very(prenominal) respondents were surveyed and asked about their real(a) shopping behaviors to determine if they followed through on the intentions they shared in the initial survey. The survey revealed that cognitive loyalty, operate from attitudes about rational, fact-! based considerations of products and work is the most significant driver of futurity behavior for Target shoppers. Other factors such as boilersuit good feelings or attitudes based on emotions, and product availability, withal play an all important(p) role in driving future tense customer loyalty. Loyal Target customers feel strongly that Target treats them right. specific to CorpWatch April 20th, 2006 . Customer Service Standard Customer...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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