Marketing Communications

Course Title : Diploma in Marketing & gross revenue Management Module Title : Marketing Communications jut Title : Report on Yogurt Drink hoi polloi No : DMM 3/08 Group Members: Contents executive summary 1. creation and overview of selected brand 2. Consumer search 2.1 Summary of findings 2.2 Methodology 3. Communication marketplace analysis 4. Communication target argonas 5. promotional strategy 6. Promotional tactical manoeuvre 7. Conclusion & Recommendation 8 .Reference Executive Summary This report is to show why consumers drink Yakult Yogurt. Yakult has among the highest cin whiz casentrations of probiotics comp ared to other probiotics on the market. The Shirota strain is scientifically proven to be among the strongest strains of beneficial bacteria, and has been shown to benefit Yakult is a high spirit probiotics in the form of a cultured milk drink. volume of Yakult consumers break in the drink to their family members. During purchase, the brand name is the priority for consideration, followed by the piquancy and ingredients. From the finding data, the majority of actual consumers are to a overthrow place the age of 13. The age group of 26 to 30 are the ones that are making the purchase and would normally do it once a week. Yakult has been using the emotional approach in their promotion.

This objective is targeted at younger generation and those who are actively lead in sport. Over the year, this approach has been very successful curiously in attracting majority of the households to consume the product. Yakult also invested in its research and development to cr eates strong brand equity among the competit! ors give care Vitagen and Marigold. For promotional strategies, Yakult has adopted Media Advertising, Sales Promotions, luff Marketing, Personal marketing and cosmos Relation. For Media Advertising, Yakult uses Newspaper, Television, and Magazine. For Sales Promotions, product are bundled in couple packed for sale at a reducing price. For Direct Marketing, promoters are stationed in...If you want to get a full essay, crop it on our website: OrderCustomPaper.com

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