Volkswagen Polo Advertising

Volksw epochn Polo advert Marco Mannoni Eric Sabatino Volkswagen, which content volumes car, is angiotensin-converting enzyme of the most selling automotive companies in history. It has three cars in the top 10 list of best-selling cars of e rattling(prenominal) time, the Volkswagen Golf, the Volkswagen Beetle and the Volkswagen Passat. The protagonist of the Volkswagen Polo advertisement is a student who is bullied by a group of cool off guys. The situation changes when he gives a drive to one of the most beautiful girls of the school with his Polo.At the end of the advertisement the bullied guy ordain look more cool than the other guys thank to a deception associated with the qualities of his car, the Volkswagen Polo. The purpose of the advertisement is to persuade youthful people that Volkswagen Polo is a raw car and its made for them. As we can retrieve in the advertisement there argon yet young people who take on young, for example the joke that makes the advertisem ent funny is made only thanks to the qualities of the car and the behavior of the protagonist if the car wasnt powerful and the number one wood wasnt driving hard, the joke couldnt brace been made.The advertisement is sure oriented towards a male audience. If we look at the ad we see that the actors are only students, probably university students. The joke that makes the ad funny matches with young peoples habits and behavior. This means that the lay market for this advertisement is very small, it probably goes to a minimum of 18 age old (the age you can get the driving license) to a maximum of 23 years old (possibly your last year as a university student).This also means that the people who are the target maket probably dont restrain any personal income and the car is supposed to be a posit by their parents. The prototype of the target market for this ad is a conservative 19 years old student who has just graduated from exalted school and deserves something very cool to st art his new college experience in a positive way. The advertisement personality is particularly strong and it promises to the clients that they are going to buy one of the best young and also cool cars on the market.The product, a car in this case, is necessary for almost everyone in the world, but considering the target which the advertisement is addressed to, it is not strictly necessary. Were not talking about a mobile phone or a high school degree, many young people drop public transportations and go wherever and whenever they want with them. The advertisement wants to make its target market understand that Volkswagen Polo is not a vehicle, it is an experience.The stress on the feelings alternatively than on the technical qualities is supported with a very young advertisement which doesnt focus on the car itself but instead focuses on whos driving the car and how he looks and behave. The media used for this advertisement is internet. The only use of internet is justified by th e content of the advertisement which could have been felt rude and controversial if aided on television. The fact that the ad is available only on the internet consents Volkswagen to look fashionable and voguish to its young clients and to dont ruin the reliable image that it has with senior(a) people.